The Story Behind the Brand

Teil 6: Endlich ist es soweit

Part 6: The Time Has Finally Come

Made for the Stands – the story behind Casualline · Part 6 It all started in September 2024, and up until August 2025 hardly any of it was visible from...

Part 6: The Time Has Finally Come

Made for the Stands – the story behind Casualline · Part 6 It all started in September 2024, and up until August 2025 hardly any of it was visible from...

Teil 5: Für andere ein Drehtag, für uns ein Stück Existenz

Part 5: For others a shoot day, for us a piece ...

Made for the Stands – the story behind Casualline · Part 5 We announced it at the end of the last part: this one's about the evening our trailer was...

Part 5: For others a shoot day, for us a piece ...

Made for the Stands – the story behind Casualline · Part 5 We announced it at the end of the last part: this one's about the evening our trailer was...

Teil 4: „Ich wünsche euch nur das Beste damit … aber"

Part 4: “I wish you all the best with it … but”

Made for the Stands – the story behind Casualline · Part 4 Up to this point it was about hurdles that lay in the process itself. Patterns that weren't right...

Part 4: “I wish you all the best with it … but”

Made for the Stands – the story behind Casualline · Part 4 Up to this point it was about hurdles that lay in the process itself. Patterns that weren't right...

Teil 3: Sechs Wochen, immer wieder sechs Wochen...

Part 3: Six weeks, again and again six weeks...

Made for the Stands – the story behind Casualline · Part 3 The techpacks were done, the fabrics were chosen. Shortly after, the first samples arrived at our partner and...

Part 3: Six weeks, again and again six weeks...

Made for the Stands – the story behind Casualline · Part 3 The techpacks were done, the fabrics were chosen. Shortly after, the first samples arrived at our partner and...

Teil 2: Von Rückschlägen und Frust zur richtigen Produktion

Part 2: From setbacks and frustration to the ri...

Made for the Stands – the story behind Casualline · Part 2 We realised early on that there are two kinds of “own brand”. One buys ready-made blanks off the...

Part 2: From setbacks and frustration to the ri...

Made for the Stands – the story behind Casualline · Part 2 We realised early on that there are two kinds of “own brand”. One buys ready-made blanks off the...

Teil 1: Wie alles begann

Part 1: How It All Began

Made for the Stands – the story behind Casualline · Part 1 It was the summer of 2024. Casualline was actually meant to be a side project – build something...

Part 1: How It All Began

Made for the Stands – the story behind Casualline · Part 1 It was the summer of 2024. Casualline was actually meant to be a side project – build something...