Part 5: For others a shoot day, for us a piece of our existence

Made for the Stands – the story behind Casualline · Part 5

We announced it at the end of the last part: this one's about the evening our trailer was shot.

A few weeks lay between everyone saying yes and the actual shoot day, and the tension rose with every one of them. Everyone was rounded up quickly, a date was set, and then the waiting began.

We weren't entirely without doubts. This wasn't simply our closest mates getting together, but people from quite different circles of friends and groups. Everyone knows and respects each other, but it's not one big, colourful friend group. What connected everyone that evening: they wanted to support us. Still, the question hung in the air whether everyone would take it as seriously as we did. For most it was a special day, sure. But for us, a whole piece of our existence was riding on this shoot.

We were more than pleasantly surprised. There was a single spontaneous cancellation, work-related, and in the end even more people showed up than we had originally planned for. Anyone who's ever tried to find a date for a private barbecue knows what that means.

The evening itself could hardly have gone better. People reacted to cues, direction was followed, and we got through the programme remarkably well. It's also a blessing to have artists on board: the mural you see in the trailer wasn't done by some commissioned agency, but came from our own ranks. The crew's willingness still moves us today.

And the masks? It's not about looking mysterious or even threatening, and definitely not about some cool gangster act. There are reasons why a lot of the people at the shoot don't show their faces, and everyone in this subculture should be aware of them. I'm convinced a lot of you are very much the same. Does it need further explaining?

In fact, everything that evening was done ourselves. No camera crew or production company – we filmed all of it ourselves. And in case any tech nerds out there are curious: it was shot with a Canon R6 Mark II, an Insta360 X5 and a DJI Neo.

You might already know the result – the trailer is online. If not: this way.

There's only one thing left to say here: to everyone who was there that evening, in front of the camera, behind the camera or on the wall: a massive thank you for your support. Without you there would be no trailer, and without you this brand wouldn't be what it is.

The next part is the last one. It's about the weeks between that evening and the moment the shop opens its doors.