Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data here means all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sascha Terkatz-Kelleter, Casualline Label, Welserstraße 3 c/o MDC Management#1709, 87463 Dietmannsried, Deutschland, tel.: 01713221803, email: info@casualline.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When using our website purely for information purposes, i.e. if you do not register or otherwise transmit information to us, we only collect such data as your browser transmits to the site server (so-called "server log files"). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (where applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data are not passed on or used in any other way. However, we reserve the right to check the server log files subsequently should concrete indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the padlock symbol in your browser line.

3) Hosting & content delivery network

Shopify

For the hosting of our website and the display of the page contents, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data are also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website are processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. Some of these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), while others remain on your terminal device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

Insofar as personal data are also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contact

5.1 Judge.me

For review reminders we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Exclusively on the basis of your express consent in accordance with Art. 6 (1) lit. a GDPR, we transmit your email address and, where applicable, further customer data to the provider so that it can contact you with a review reminder by email.

You can revoke your consent at any time with effect for the future, vis-à-vis us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 In the context of contacting us (e.g. via contact form or email), personal data are processed – exclusively for the purpose of handling and answering your request and only to the extent necessary for this.

The legal basis for the processing of these data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at a contract, an additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

6) Comment function

In the context of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you have chosen are also stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is carried out for security reasons and in the event that the data subject violates the rights of third parties by a comment made or posts unlawful content. We need your email address in order to contact you in the event that a third party objects to your published content as unlawful.

The legal bases for the storage of your data are Art. 6 (1) lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

7) Data processing when opening a customer account

In accordance with Art. 6 (1) lit. b GDPR, personal data continue to be collected and processed to the respective extent necessary if you provide them to us when opening a customer account. Which data are required for opening the account can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be carried out by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been completely processed, no statutory retention periods conflict with this and there is no continuing legitimate interest on our part in the further storage.

8) Use of customer data for direct advertising

8.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. The provision of further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by activating a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of the subscription in order to be able to trace possible misuse of your email address at a later point in time. The data collected by us when subscribing to the newsletter are used in a strictly purpose-bound manner.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, insofar as you have not expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

8.2 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data are also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when subscribing to the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that it handles the newsletter dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 (1) lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the content of the newsletter. In doing so, terminal device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects our site visitors' data and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8.3 Product availability notification by email

For temporarily unavailable items, you can subscribe to receive email product availability notifications. In doing so, we send you a one-off message by email about the availability of the respective item selected by you. The mandatory information for sending this notification is solely your email address. The provision of further data is voluntary and is used, where applicable, to be able to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent in this respect by activating a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of the subscription in order to be able to trace possible misuse of your email address at a later point in time. The data collected by us when subscribing to our email notification service for product availability are used in a strictly purpose-bound manner.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose, insofar as you have not expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

8.4 Shopping cart reminders by email

In the event that you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the content of your virtual shopping cart.

The mandatory information for sending this reminder is solely your email address. The provision of further data is voluntary and is used, where applicable, to be able to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent in this respect by activating a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of the subscription in order to be able to trace possible misuse of your email address at a later point in time. The data collected by us when subscribing to our email notification service are used in a strictly purpose-bound manner.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose, insofar as you have not expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

9) Data processing for order handling

9.1 Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us are passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

Insofar as we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when ordering in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data are used in this respect in a strictly purpose-bound manner for communications about updates owed by us and are processed by us for this purpose only to the extent that this is necessary for the respective information.

To handle your order, we also work together with the following service provider(s) who support us wholly or partly in the performance of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.

9.2 Disclosure of personal data to shipping service providers

- DHL

As a transport service provider we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Deutschland

We pass on your email address and/or telephone number in accordance with Art. 6 (1) lit. a GDPR before delivery of the goods for the purpose of arranging a delivery date or for delivery notification to the provider, provided that you have given your express consent to this during the order process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The disclosure is only carried out to the extent that this is necessary for the delivery of the goods. In this case, prior arrangement of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL Express

As a transport service provider we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Deutschland

The consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL Express Austria

As a transport service provider we use the following provider: DHL Express (Austria) GmbH, Am Europlatz 2 (Objekt G), 1120 Wien

The consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL Austria

As a transport service provider we use the following provider: DHL Paket (Austria) GmbH, Campus 21, Liebermannstrasse F08/401, 2345 Brunn am Gebirge
Österreich

The consent can be revoked at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.

9.3 Use of payment service providers (payment services)

- Amazon Pay

On this website, one or more online payment methods of the following provider are available: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxemburg

When selecting a payment method of the provider in which you make advance payment (such as credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. The disclosure of your data in this case is carried out exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.
- Apple Pay

If you decide to use the "Apple Pay" payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Irland, payment is processed via the "Apple Pay" function of your terminal device operated with iOS, watchOS or macOS by debiting a payment card stored in "Apple Pay". Apple Pay uses security functions integrated into the hardware and software of your device to protect your transactions. For the release of a payment, the entry of a code previously defined by you as well as verification by means of the "Face ID" or "Touch ID" function of your terminal device is therefore required.

For the purpose of payment processing, the information you provided during the order process together with the information about your order are passed on to Apple in encrypted form. Apple then encrypts these data again with a developer-specific key before the data are transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website to confirm the payment success.

Insofar as personal data are processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Apple stores anonymised transaction data, including the approximate purchase amount, the approximate date and the approximate time as well as the information as to whether the transaction was successfully completed. Through the anonymisation, any personal reference is completely excluded. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on the iPhone or the Apple Watch to complete a purchase that you have made via Safari on the Mac, the Mac and the authorisation device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format with which your person can be identified. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay", and deactivate "Allow payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you decide to use the "Google Pay" payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"), payment is processed via the "Google Pay" application of your mobile terminal device operated with at least Android 4.4 ("KitKat") and having an NFC function, by debiting a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than € 25.00, the prior unlocking of your mobile terminal device by the respective verification measure set up (such as facial recognition, password, fingerprint or pattern) is required.

For the purpose of payment processing, the information you provided during the order process together with the information about your order are passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-off transaction number to the originating website, with which a payment made is verified. This transaction number does not contain any information about the real payment data of your payment means stored in Google Pay, but is created and transmitted as a one-off valid numerical token. In all transactions via Google Pay, Google merely acts as an intermediary for the handling of the payment process. The execution of the transaction is carried out exclusively in the relationship between the user and the originating website by debiting the payment means stored in Google Pay.

Insofar as personal data are processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and the email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction as well as, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) lit. f GDPR on the basis of the legitimate interest in proper invoicing, the verification of transaction data and the optimisation and functional maintenance of the Google Pay service.

Google also reserves the right to merge the processed transaction data with further information collected and stored by Google when using further Google services.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Paypal

On this website, one or more online payment methods of the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxemburg

When selecting a payment method of the provider in which you make advance payment, your payment data provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. The disclosure of your data in this case is carried out exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

When selecting a payment method in which we make advance payment, you are also requested during the order process to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, where applicable data on an alternative means of payment).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, these data are forwarded by us to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. On the basis of the personal data provided by you as well as further data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Among other things, but not exclusively, address data are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data insofar as this is necessary for contractual payment processing.
- Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we pass on your payment data as part of the payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxemburg (hereinafter "PayPal"). The disclosure is carried out in accordance with Art. 6 (1) lit. b GDPR and only insofar as this is necessary for the payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, PayPal reserves the right to carry out a credit report. For this purpose, your payment data are, where applicable, passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Among other things, but not exclusively, address data are included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data insofar as this is necessary for contractual payment processing.

Where the PayPal payment method "purchase on invoice" is available and selected, your payment data are first transmitted to PayPal to prepare the payment, whereupon PayPal forwards them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis in each case is Art. 6 (1) lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine creditworthiness in accordance with the principle already mentioned above and passes on your payment data to credit agencies on the basis of the legitimate interest in determining creditworthiness in accordance with Art. 6 (1) lit. f GDPR. A list of the credit agencies on which Ratepay can draw can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data are first passed on to PayPal to prepare the payment in accordance with Art. 6 (1) lit. b GDPR. Depending on your selection of an available local payment method, PayPal then transmits your payment data to carry out the payment to the corresponding provider in accordance with Art. 6 (1) lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Irland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Niederlande)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brüssel, Belgien)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warschau, Polen)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Wien, Österreich)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, Frankreich)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Polen)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

On this website, one or more online payment methods of the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland

10) Web analysis services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"), which enables an analysis of your use of our website.

By default, when the website is visited, Google Analytics 4 sets cookies, which are stored as small text modules on your terminal device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google's servers and further processed there. In this respect, transmissions to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports about the website activities for us and to provide further services associated with the website use and the internet use. The IP address transmitted by your browser and shortened within the scope of Google Analytics is not merged with other data from Google. The data collected within the scope of the use of Google Analytics 4 are stored for a period of two months and then deleted.

All processing operations described above, in particular the setting of cookies on the terminal device used, are only carried out if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google Analytics 4 is not used during your site visit. You can revoke your consent given at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and are deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website in order to have cross-device reports created. If you have activated personalised advertisements and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyse your usage behaviour across devices and create database models, among other things on cross-device conversions. We do not receive any personal data from Google, but only statistics. If you would like to stop the cross-device analysis, you can deactivate the "personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analysed across devices.

Collection of data provided by users
In order to improve the analysis results for users whose contact data we have received within the scope of business or business-like relationships, we use the "collection of data provided by users" function.
Subject to your express consent in accordance with Art. 6 (1) lit. a GDPR, within the scope of this function we transmit one or more files with customer data aggregated for your person (above all email address and telephone number) to Google by electronic means. In doing so, Google does not receive access to plain data, but automatically encrypts the information in the customer files during the transmission process by means of a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up.
The processing serves to make measurement data more precise, improves cross-device user traceability and enables the integration of analysis results into advertising personalisation and conversion tracking functions of Google Ads.
You can revoke your consent vis-à-vis us at any time with effect for the future. Further information on Google's data protection measures with regard to the transmission of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

11) Retargeting/remarketing and conversion tracking

11.1 Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google").

We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the concern of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ads advertisement placed by Google. Cookies are small text files that are stored on your terminal device. These cookies generally lose their validity after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was forwarded to this page. Each Google Ads customer receives a different cookie. Cookies can thus not be tracked via the websites of Google Ads customers. The information obtained with the help of the conversion cookie serves to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their advertisement and were forwarded to a page provided with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

Within the scope of the use of Google Ads, a transmission of personal data to the servers of Google LLC in the USA may also occur.

Details on the processing operations triggered by Google Ads conversion tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing operations described above, in particular the setting of cookies for reading out information on the terminal device used, are only carried out if you have given us your express consent to this in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received within the scope of business or business-like relationships in an even more interest-oriented advertising manner, we use a customer matching function within the scope of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (above all email addresses and telephone numbers) to Google by electronic means. In doing so, Google does not receive access to plain data, but automatically encrypts the information in the customer files during the transmission process by means of a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the delivery of personalised advertising across all Google services linked to the respective Google account.

The transmission of customer data to Google is carried out exclusively if you have given us express consent to this in accordance with Art. 6 (1) lit. a GDPR. You can revoke this consent vis-à-vis us at any time with effect for the future. Further information on Google's data protection measures with regard to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.2 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be traced with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain terminal device and browser information, where applicable also your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This makes it possible to create statistics about the usage behaviour on our website after forwarding from an advertisement, which serve us to optimise our offer.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

12) Site functionalities

12.1 Facebook plugins

On our website, plugins of the social network of the following provider are used: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our web presence containing such plugins is accessed, no connection to the provider's servers is yet established.

If you are logged in to an existing user profile on the provider's social network, information about interactions carried out via the plugins is also published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it once more. The revocation, however, has no effect on the data that have already been transmitted to the provider.

Data can also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

12.2 Instagram plugins

On our website, plugins of the social network of the following provider are used: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Irland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our web presence containing such plugins is accessed, no connection to the provider's servers is yet established.

Only when you activate the plugins and thereby give your consent to the data transmission in accordance with Art. 6 (1) lit. a GDPR does your browser establish a direct connection to the provider's servers. In doing so, regardless of a login to an existing user profile, information about your terminal device used (including your IP address), your browser and your page history is transmitted to a certain extent to the provider and, where applicable, further processed there.

If you are logged in to an existing user profile on the provider's social network, information about interactions carried out via the plugins is also published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it once more. The revocation, however, has no effect on the data that have already been transmitted to the provider.

Data can also be transferred: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

12.3 Judge.me

On our website, for the display of external customer reviews and/or an externally awarded seal of quality, graphic elements of the following provider are integrated: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

When you access a page of our web presence that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Insofar as personal data are also processed in this respect, this is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our internet presence.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

In the case of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

12.4 Google Translate

This website uses the translation service "Google Translate" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google") via an API integration. So that the translation is displayed automatically after your choice of a national language, the browser you use establishes a connection to Google's servers. In doing so, certain browser information, including your IP address, is transmitted to Google.

Google may use so-called "cookies", i.e. small text files that are stored on your terminal device, to store the language settings. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transferred to a Google server and stored there.

During the processing operations described above, a transmission to the servers of Google LLC in the USA may also occur.

Insofar as cookies are also set when using Google Translate, the processing operations described above are only carried out if you have given us your express consent to this in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

If no cookies are set, the processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the high-reach design of our internet presence.

Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/

13) Tools and miscellaneous

13.1 Lexware Office

For handling the accounting, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Deutschland

The provider processes incoming and outgoing invoices as well as, where applicable, the bank movements of our company in order to record invoices automatically, match them to the transactions and from this create the financial accounting in a semi-automated process.

Insofar as personal data are also processed in this respect, the processing is carried out on the basis of our legitimate interest in an efficient organisation and documentation of our business transactions in accordance with Art. 6 (1) lit. f GDPR.

13.2 Judge.me

For the verification and publication of customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

If you submit a review on our website, your first and last name, your email address, order date and number as well as name and international references (GTIN/ISDNF) are collected, transmitted to the provider and evaluated there in order to decide on the legitimacy of a customer review for a specific order. These processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by ensuring the transaction reference and preventing review abuse. After completed review checking and release, the data are deleted by the provider.

In the case of a data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions of exercise:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE SCOPE OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US TO CONDUCT DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and – where relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

In the case of the processing of personal data on the basis of express consent in accordance with Art. 6 (1) lit. a GDPR, the data concerned are stored until you revoke your consent.

If statutory retention periods exist for data that are processed within the scope of legal transaction or legal transaction-like obligations on the basis of Art. 6 (1) lit. b GDPR, these data are routinely deleted after expiry of the retention periods, provided that they are no longer necessary for the performance of the contract or the initiation of the contract and/or there is no continuing legitimate interest on our part in the further storage.

In the case of the processing of personal data on the basis of Art. 6 (1) lit. f GDPR, these data are stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

In the case of the processing of personal data for the purpose of direct advertising on the basis of Art. 6 (1) lit. f GDPR, these data are stored until you exercise your right to object under Art. 21 (2) GDPR.

Insofar as nothing else results from the other information in this declaration about specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Stand: 21.07.2026, 04:16:17

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Privacy Policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & content delivery network

4) Cookies

5) Contact

6) Comment function

7) Data processing when opening a customer account

8) Use of customer data for direct advertising

9) Data processing for order handling

10) Web analysis services

11) Retargeting/remarketing and conversion tracking

12) Site functionalities

13) Tools and miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data

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